This Pride, Go Loud

Not sorry to get political: queer existence is political by nature so long as we don’t all have equal rights and protections. If you haven’t noticed, there’s been a ferociously unfair focus on harming trans folks in our community, yet I am already seeing people online proclaim with their entire chests that they don’t support Pride. Whyever the fuck not?

The Jacques-Cartier Bridge over the Saint Lawrence in Montreal at night, lit up in rainbow colours for Pride, the water below reflecting the blues especially

I have seen the conversation go from a celebration of inclusion of trans actors and characters in entertainment to increased demonization from far-right movements. I’ve seen so much hand-wringing from bad faith skeptics crying, “Think of the children!” and lawmakers with hateful bathroom bills. I’ve seen entirely too much conjecture around athletes (notice how the targets of abuse are often people of colour?); and all of this emboldens bigots to openly harass people who are just trying to live their lives.

There is no trans “debate,” and I’m not here to argue: trans people deserve better than being the latest targets of a moral panic. We need to support our trans family by:

  • Educating ourselves. If you don’t live in a trans body especially, there is so much to learn about struggles and strategies. Check out this article on building resilience at TransAware.net for ideas and resources.
  • Speaking up against discrimination. This can be advocating for a coworker, challenging a family member’s opinion, or gently calling in a friend with a, “Hey, that’s not a cool thing to say.”
  • Keeping our hard-earned funds away from corporations that only support us when convenient. Here is a list of US companies that previously sponsored Pride celebrations that have chosen not to do so in 2025.

Trans people have always been here and there are celebrations of them in so many cultures. Ours should be one of them, and their rights and protections should be enshrined in law everywhere. They should have easier access to healthcare and a fucking reprieve from having their identity constantly challenged by people who have no business doing so.

An illustration of a bald and bearded person holding up one finger while a text bubble above reads: for BIPOC, queer, fat, neurominoric--use promo code PINKPURPLE

June is, of course, Pride Month, but we celebrate it a little later here in Montreal and I always want to make the summer as queer as possible. Until end-of-day August 31st, all clients can benefit from my 40% PINKPURPLE discount because you’re either under the umbrella as an ally or a queer person yourself! 🏳️‍🌈

June 10th edit

STM workers are striking from June 9th to 17th and this will have a major impact on public transit. This page on the STM’s website details the exact impacts to service; please be aware that the métro or bus lines may be closing an hour before the listed time. I’ve received email from Bixi stating that they are adding drop-off stations to help in the coming days; make sure you have the appropriate apps to get around and maybe the phone number of a local cab company (like Atlas in NDG).

I will be as lenient as my schedule allows with regard to my late policy, and you can of course reschedule your appointment from your client portal with 24 hours’ notice. If you wish to keep your appointment, but might need a little extra time, please email me at info@luromassage.com and I will see if I can add buffer time around your session.

You can also plan your next appointment for AFTER the strike, if you prefer. Check out my availability and reserve your spot below:

Subscribers get early access to promo codes!

* indicates required

Intuit Mailchimp

Leave a comment